In addition, through film school workshops and personal projects, he has developed hands-on experience in cinematography, editing, CGI, compositing and colour correction (Davinci Resolve). He graduated with a degree in Film Directing, with a distinction for his dissertation in directing commercials, in May 2014. During the third year of university, his debut one minute film “World Water War”, won the first prize in EPP’s (European People’s Party) worldwide environmental short film competition, “Think. Act. Change.” and was selected for viewing at the 2009 United Nations Climate Change Conference, (The Copenhagen Summit) in Copenhagen, Denmark, on the 7th of December 2009.
He has also received a second prize for a New York Amazon contest, for his commercial about the book “Russell Wiley is out to Lunch”.
From August 2014 he’s working with visionary Director Theo Papadoulakis and his award winning company Indigo View.
Delivering captivating ideas that leave a lasting impression on audiences throughout the world, launched his mindset to transition into commercial films and move beyond traditional storytelling in advertising.
The power of Storytelling
Stories are all around us. They imprint a picture in our minds. Want to make a point or raise an issue? Tell a story. People are attracted to stories because we’re social creatures and we relate to each other. Stories transcend generations, engage us through emotions and connect us to others. We share passion, sadness, hardships and joys. We can understand ourselves better and find our commonality with others. Stories take place in our imagination.
However, to the human brain, imagined experiences are processed the same as real experiences. As a result, storytelling creates genuine emotions and behavioral responses and when our imagination is engaged, we participate in the narrative. We step out of our own shoes, see things from a different perspective and increase our empathy for others. No matter the level of visual technology used, our brains respond to the story’s content, looking to make sense out of the experience. A good story is key to marketing because it is essential to audience engagement. It takes no longer than a powerful 30-second idea, to forge an emotional connection with the audience.
A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t always inspire them to act. To inspire, we need to wrap our vision in a story that fires the imagination and stirs the soul.