Stelios Alexandrakis is a Film Director, specializing in cinematic storytelling commercials.
Born in Sydney, Australia in November 1988 and raised in Heraklion, Crete in Greece, Stelios has developed a great interest for both films and music since his childhood.
He attended the Department of Film at the Faculty of Fine Arts of the Aristotle University of Thessaloniki, where he studied film directing and screenwriting.
Delivering captivating ideas that leave a lasting impression on audiences throughout the world, launched his mindset to transition into commercial films and move beyond traditional storytelling in advertising.
The power of Storytelling
Stories are all around us. They imprint a picture in our minds. Want to make a point or raise an issue? Tell a story. Stories transcend generations, engage us through emotions and connect us to others. We share passions, sadness, hardships, and joys. We can understand ourselves better and find our commonality with others.
Stories take place in our imagination. However, to the human brain, imagined experiences are processed the same as real experiences. As a result, storytelling creates genuine emotions and behavioral responses and when our imagination is engaged, we participate in the narrative. We step out of our own shoes, see things from a different perspective and increase our empathy for others. No matter the level of visual technology used, our brains respond to the story’s content, looking to make sense out of the experience. A good story is key to marketing because it is essential to audience engagement. It takes no longer than a powerful 30-second idea, to forge an emotional connection with the audience.
A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t always inspire them to act. To inspire, we need to wrap our vision in a story that fires the imagination and stirs the soul.